Campaign season tends to bring out the worst in people — of all political stripes. That’s why I, Doctor Bizarre, love it. It’s a great opportunity to chronicle the depths politicians and their acolytes will go to in order to sell their brand to the public.
So where did the “The Future Children Project” come from? The San Francisco Gate has answers:
The award-winning ad team that brought you “Got Milk?” and some of America’s most iconic ads have created a touching, memorable — and, yes, slightly terrifying — new spot that stars America’s children. Just in time for Election Day, it’s selling a striking message — about the country’s future.
Jeff Goodby and Rich Silverstein, whose SF-based Goodby Silverstein & Partners ranks among the country’s most celebrated ad agencies, just released the new spot for their Future Childrens Project — and it’s sure to make some waves.
While it’s encouraging to see the giant red bar of dislikes the video has received on Youtube (also known as the lightsaber of death), it’s still worth noting that men with power and influence are often inclined to use tactics preferred by every infamous authoritarian regime known to man in order to get what they want.
Take a look at some of the lyrics for Goodby and Silverstein’s ad, and then ask yourself whether they are men or monsters for stuffing election year propaganda down the mouths of children. Also, ask yourself what kind of parents would sell out their children for the ad in the first place.
Imagine an America
Where strip mines are fun and free
Where gays can be fixed
And sick people just die
And oil fills the sea
We don’t have to pay for freeways!
Our schools are good enough
Give us endless wars
On foreign shores
And lots of Chinese stuff
We’re the children of the future
American through and through
But something happened to our country
And we’re kinda blaming you
We haven’t killed all the polar bears
But it’s not for lack of trying
Big Bird is sacked
The Earth is cracked
And the atmosphere is frying
There was a time when adults tried to protect the innocence of children. The early years were something to be cherished. Kids were not meant to be political pawns, and disagreements between adults were kept at the big table. While it seems as though the majority of Americans are still repulsed by efforts to use our most vulnerable citizens as philosophical cannon fodder, their are efforts like a strong undertow by men like Goodby and Silverstein to make everyone “fair game” in the battle for public policy supremacy.
Question: How many takes did this commercial need before it was in the can? How long did it take for Goodby and Silverstein to get their child actors to look as though someone had just killed their parents backstage before forcing them to sing their President Obama re-election jingle? Inquiring minds want to know.
Messrs. Goodby and Silverstein, you are scum. You are more miserable than Gloria Allred. You are even lowlier than Donald Trump, which I didn’t think was humanly possible. Your efforts on behalf of the president have already backfired, and if he loses his bid at re-election you will have played a very small, but noticeable part in pushing independent voters towards Mr. Romney. Congratulations — you are both officially idiots.